Privacy Policy
Last Updated: January 2026
Antenatal Online ("we," "us," "our," or "Company") operates the antenatalonline.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features, applications, and services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.
Information We Collect
We collect information in the following ways:
- Personal Information: When you interact with our website, we may collect your name, email address, phone number, and other contact details you voluntarily provide.
- Technical Information: We automatically collect your IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your activity and preferences on our site.
- Usage Data: We collect information about how you interact with our content, including clicks, time spent on pages, and affiliate link engagement.
How We Use Information
We use the collected information for the following purposes:
- To conduct analytics and understand user behaviour on our website
- To track affiliate commissions and affiliate partner performance
- To improve website functionality, content, and user experience
- To send marketing communications and promotional materials (with your consent)
- To prevent fraud and ensure website security
- To comply with legal obligations
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Necessary for website functionality and security.
- Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals to casino partners for commission purposes.
- Marketing Cookies: Used for retargeting and promotional purposes.
You can opt-out of non-essential cookies by:
- Adjusting your browser settings to reject cookies
- Using our cookie consent banner to disable specific cookie categories
- Opting out of Google Analytics tracking via the Google Analytics opt-out browser extension
Please note that disabling essential cookies may affect website functionality.
Third-Party Links
Our website contains links to third-party casino platforms, gambling websites, and affiliate partners. We are not responsible for the privacy practices, terms, or content of these external websites. Each third party maintains its own privacy policy, and we recommend reviewing their policies before providing any personal information or engaging with their services.
We do not control how third parties use data collected through these links.
Your Rights
Under UK data protection laws (including UK GDPR), you have the following rights:
- Right of Access: Request a copy of your personal data we hold
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your data ("right to be forgotten")
- Right to Restrict Processing: Limit how we use your data
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Object to processing for marketing or profiling
- Right to Withdraw Consent: Withdraw consent at any time
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:
- Personal information provided directly is retained until you request deletion or withdraw consent
- Analytics and usage data are typically retained for 24 months
- Affiliate tracking data is retained according to commission settlement periods and legal requirements
- Cookie data expires according to individual cookie lifespans
Contact Us
If you have questions, concerns, or wish to exercise your data rights, please contact us:
Email: [email protected]
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have breached your data protection rights.